- The name of the brand is “Šumadinac”, which clearly and unequivocally sends a message about our most beautiful region, a word that the Bulgarians understand due to the similarity of the language and which further associates the geographical origin of the product.
- Design of the new logo and sign.
- A complete new corporate visual identity.
- Graphic design of new labels for the whole range of products (kulen, dry cured sausage, Budim sausage and Srem sausage, prepared minced meat for grilling kebabs, hamburgers, meat rolls)
- Design of new packaging.